W

A B C G H L S U W

  • What does CPA stand for ?
    CPA stands for “Cost Per Action”. CPA is the rate of return (the amount you get paid as an advertiser) for when a visitor from your website ...
  • What does CPC stand for ?
    CPC stands for “Cost Per Click”. Programs like AdSense pay for each ad click from your website. CPC values can range from $0.01 to over $25. CPC ...
  • What does CPM stand for ?
    CPM stands for "Cost per 1,000 impressions". M is the Roman numeral for 1,000. As an advertiser, when you display 1,000 ad impressions you receive a certain ...
  • What is an ad impression?
    1 ad impression means that one person has viewed a certain page and has looked at one of your ads. If they go to a second ...
  • What does SEM stand for ?
    SEM means  “Search engine marketing”. Search Engine Marketing aims to increase your presence on search engines. This can be done through various methods Search Engine Optimization   Paid Placement  Paid Inclusion ...
  • What does SE mean ?
    Often on internet forums you will see the letters SE. SE stands for Search Engine. Popular search engines include google.com yahoo.com aol.com msn.com  ...
  • What is a Canonical URL ?
    When you have a webpage, depending on how your server is set up, it could be seen at a number of slightly different web ...