Advertising Definitions

ID #1003

What does CPM stand for ?

CPM stands for "Cost per 1,000 impressions". M is the Roman numeral for 1,000. As an advertiser, when you display 1,000 ad impressions you receive a certain amount of money. CPM rates vary dramatically but can be typically in the range of $5 - $50.

Tags: cpm

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Last update: 2008-04-15 19:32
Author: Paul Savage
Revision: 1.1

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