Advertising Definitions

ID #1001

What does CPA stand for ?

CPA stands for “Cost Per Action”. CPA is the rate of return (the amount you get paid as an advertiser) for when a visitor from your website performs some action. These actions could include buying a product or signing up for a newsletter for example.

Tags: cpa

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Last update: 2008-04-15 19:31
Author: Paul Savage
Revision: 1.1

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