SEO Definitions

ID #1008

SERPs - What does SERPs mean ?

SERP stands for “Search Engine (Search) Results Page”. This is the results that a search engine returns for a query. These results list in an order of preference the best matching web pages to your query. Some search engines (google.com) also include news, video results and other variations of information. Typically the higher up you are in the SERPs the more likely you will get a visitor to your page.

How search position effects number of visitors

The first person in the SERPS can expect to receieve around 42% [1] of all visitors who search for that query. Here is the break down for the other positions

  1. 42.30%
  2. 11.92%
  3. 8.44%
  4. 6.03%
  5. 4.86%
  6. 3.99%
  7. 3.37%
  8. 2.98%
  9. 2.83%
  10. 2.97%
Sources : [1] Click Through Rate of Google Search Results

Tags: seo, serps

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Last update: 2008-04-16 12:22
Author: Paul Savage
Revision: 1.1

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Comment of FHE:
hey there... An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity. A good maxim is never out of season. 张家界旅游
Added at: 2008-08-22 14:28