nice SEO FAQ

SERP stands for “Search Engine (Search) Results Page”. This is the results that a search engine returns for a query. These results list in an order of preference the best matching web pages to your query. Some search engines (google.com) also include news, video results and other variations of information. Typically the higher up you are in the SERPs the more likely you will get a visitor to your page.

How search position effects number of visitors

The first person in the SERPS can expect to receieve around 42% [1] of all visitors who search for that query. Here is the break down for the other positions

1. 42.30%
2. 11.92%
3. 8.44%
4. 6.03%
5. 4.86%
6. 3.99%
7. 3.37%
8. 2.98%
9. 2.83%
10. 2.97%